Field notes from the deal table.
Practical guides on starting, growing, funding, buying and selling businesses in Kenya. Written by advisors who have actually done the work.
Start guides
Launch and structure a new business in Kenya.
Building Your First Team: A Complete Guide for Entrepreneurs in Kenya
Learn how to build your first team in Kenya. Discover when to hire, who to hire first, how to recruit effectively, and common mistakes entrepreneurs make when building a startup team.
Read the guideStartup Costs Explained: A Complete Guide for Entrepreneurs in Kenya
Learn what startup costs are, how to calculate them, and how much money you need to start a business in Kenya. Discover common startup expenses and how to budget effectively.
Read the guideHow to Price Your Products: A Complete Guide for Entrepreneurs in Kenya
Learn how to price your products correctly in Kenya. Discover pricing strategies, calculate costs and profit margins, avoid common pricing mistakes, and maximize profitability.
Read the guideBest Businesses to Start with KES 100,000 in Kenya: 20 Profitable Ideas for Entrepreneurs
Discover the best businesses to start with KES 100,000 in Kenya. Explore profitable low-capital business ideas, startup costs, income potential, and tips for success.
Read the guideBuying vs Starting a Business in Kenya: Which Is the Better Option?
A side-by-side comparison of buying an existing business vs starting from scratch in Kenya - costs, risk, speed, financing, profit potential and the questions every founder should ask first.
Read the guideBusiness Licenses Required in Kenya: A Complete Guide for Entrepreneurs
Learn about the business licenses required in Kenya, including county permits, industry-specific licenses, tax registrations, and compliance requirements for different types of businesses.
Read the guideHow to Register a Business in Kenya: A Step-by-Step Guide for Entrepreneurs
Learn how to register a business in Kenya, including choosing a business structure, name reservation, registration requirements, costs, permits, and compliance obligations.
Read the guideHow to Find Your First Customers: A Complete Guide for Entrepreneurs in Kenya
Learn how to find your first customers in Kenya. Discover practical strategies for customer acquisition, building trust, validating demand, and growing your business from zero.
Read the guideChoosing a Business Location: A Complete Guide for Entrepreneurs in Kenya
Learn how to choose the right business location in Kenya. Discover the factors that affect business success, including customers, competition, accessibility, costs, and growth potential.
Read the guideHow to Validate a Business Idea: A Step-by-Step Guide for Entrepreneurs in Kenya
Learn how to validate a business idea before investing money. Discover practical steps to test demand, understand customers, evaluate competition, and reduce startup risk in Kenya.
Read the guide25 Businesses You Can Start with KES 50,000 in Kenya
Discover 25 profitable businesses you can start with KES 50,000 in Kenya. Explore low-capital business ideas, startup costs, income potential, and practical tips for getting started.
Read the guideSole Proprietorship vs Limited Company in Kenya: Which Business Structure Is Right for You?
Sole proprietorship or limited company? A practical comparison across liability, registration, tax, funding, credibility, and growth potential to help Kenyan entrepreneurs choose the right structure.
Read the guideHow to Start a Business in Kenya: The Complete Step-by-Step Guide for Entrepreneurs
A practical, step-by-step playbook for launching a business in Kenya - from spotting a real problem and validating demand to registration, funding, finding your first customers, and protecting cash flow.
Read the guideCommon Startup Mistakes in Kenya: 15 Mistakes That Cause Businesses to Fail
The 15 most common mistakes that cause Kenyan startups to fail - and the practical habits, systems, and decisions that help founders avoid them and build sustainable businesses.
Read the guideHow to Set Up a Foreign Company in Kenya: A Complete Guide for International Businesses
A complete playbook for international businesses entering Kenya — from choosing between a branch and a subsidiary to documents, registration through BRS and eCitizen, tax, permits, and sector licensing.
Read the guideCreating a Brand from Scratch: A Complete Guide for Entrepreneurs in Kenya
Learn how to create a brand from scratch in Kenya. Discover how to define your brand identity, choose a name, develop your positioning, and build a memorable brand that customers trust.
Read the guideGrow guides
Scale revenue, operations and team for the next stage.
How to Grow a Small Business: A Complete Guide for Entrepreneurs in Kenya
Learn how to grow a small business in Kenya with practical strategies for increasing sales, attracting customers, building systems, hiring teams, and scaling sustainably.
Read the guideExit Planning from Day One: Why Every Entrepreneur Should Build with the End in Mind
Learn why entrepreneurs in Kenya should plan their business exit from day one. Discover how exit planning increases business value, reduces risk, and creates long-term opportunities.
Read the guideBuilding a Sales Process: A Complete Guide for Businesses in Kenya
Learn how to build an effective sales process for your business. Discover practical steps for generating leads, converting prospects, and creating a repeatable sales system that drives growth.
Read the guideCustomer Acquisition Strategies: A Complete Guide for Businesses in Kenya
Learn effective customer acquisition strategies for businesses in Kenya. Discover practical ways to attract customers, increase sales, build trust, and grow your business sustainably.
Read the guideHiring Your First Employee: A Complete Guide for Entrepreneurs in Kenya
Learn how to hire your first employee in Kenya. Discover when to hire, who to hire, how to recruit, onboard, and manage your first employee successfully.
Read the guideCustomer Retention Strategies: A Complete Guide for Businesses in Kenya
Learn effective customer retention strategies for businesses in Kenya. Discover practical ways to keep customers loyal, increase repeat purchases, and grow your business sustainably.
Read the guideBusiness Automation for SMEs: A Complete Guide for Small Businesses in Kenya
Learn how business automation can help SMEs in Kenya save time, reduce costs, improve efficiency, and scale operations. Discover practical automation strategies and tools for small businesses.
Read the guideBuilding Standard Operating Procedures (SOPs): A Complete Guide for Businesses in Kenya
Learn how to build Standard Operating Procedures (SOPs) for your business. Discover why SOPs matter, what to include, and how they help businesses scale efficiently and consistently.
Read the guideHow to Increase Business Valuation: A Complete Guide for Business Owners in Kenya
Learn how to increase your business valuation in Kenya. Discover practical strategies to improve profitability, reduce risk, build systems, and make your business more attractive to investors and buyers.
Read the guideManaging Cash Flow: A Complete Guide for Businesses in Kenya
Learn how to manage cash flow effectively in your business. Discover practical strategies for improving liquidity, avoiding cash shortages, and building a financially healthy business in Kenya.
Read the guideIncreasing Revenue Without Increasing Costs: Smart Growth Strategies for Businesses in Kenya
Learn practical strategies to increase business revenue without significantly increasing costs. Discover how Kenyan entrepreneurs can grow sales, improve profitability, and scale efficiently.
Read the guideKPI Tracking for Business Owners: A Complete Guide for Entrepreneurs in Kenya
Learn what Key Performance Indicators (KPIs) are, why they matter, and how business owners in Kenya can track the right metrics to improve performance and make better decisions.
Read the guideScaling Operations: A Complete Guide for Growing Businesses in Kenya
Learn how to scale business operations successfully in Kenya. Discover practical strategies for building systems, hiring teams, managing processes, and growing without creating chaos.
Read the guideDigital Marketing for SMEs: A Complete Guide for Small Businesses in Kenya
Learn how small and medium-sized enterprises (SMEs) in Kenya can use digital marketing to attract customers, increase sales, build brands, and grow their businesses online.
Read the guideExpanding to New Locations: A Complete Guide for Growing Businesses in Kenya
Learn how to expand your business to new locations successfully. Discover practical strategies for market research, choosing locations, managing risks, and scaling your business across Kenya.
Read the guideFund guides
Raise capital, manage debt and prepare for investors.
Working Capital Financing: A Complete Guide for Businesses in Kenya
Learn what working capital financing is, how it works, and how businesses in Kenya can use it to manage cash flow, fund daily operations, and support growth.
Read the guideHow to Pitch Investors: A Complete Guide for Entrepreneurs in Kenya
Learn how to pitch investors successfully in Kenya. Discover what investors look for, how to structure your pitch, common mistakes to avoid, and tips for raising capital.
Read the guideSME Grants in Kenya: A Complete Guide for Small Businesses and Entrepreneurs
Learn about SME grants in Kenya, how grants work, who qualifies, where to find opportunities, and how entrepreneurs can improve their chances of securing grant funding.
Read the guideDebt vs Equity Financing: Which Is Better for Your Business?
Learn the differences between debt and equity financing, their advantages and disadvantages, and how entrepreneurs in Kenya can choose the right funding option for their businesses.
Read the guideBusiness Funding Options in Kenya: A Complete Guide for Entrepreneurs
Discover the best business funding options in Kenya, including personal savings, loans, grants, investors, government funds, and alternative financing solutions for entrepreneurs and SMEs.
Read the guideHow to Create a Pitch Deck: A Complete Guide for Entrepreneurs in Kenya
Learn how to create an investor pitch deck in Kenya. Discover the essential slides, what investors look for, common mistakes to avoid, and how to build a compelling presentation.
Read the guideInvoice Financing Explained: A Complete Guide for Businesses in Kenya
Learn how invoice financing works in Kenya, its benefits and risks, and how businesses can use unpaid invoices to improve cash flow and fund growth.
Read the guideGovernment Funding Programs in Kenya: A Complete Guide for Entrepreneurs and SMEs
Discover government funding programs in Kenya for entrepreneurs, startups, youth, women, and SMEs. Learn about available funds, eligibility requirements, and how to improve your chances of securing support.
Read the guideCrowdfunding for Kenyan Businesses: A Complete Guide for Entrepreneurs
Learn how crowdfunding works for Kenyan businesses, the different types of crowdfunding, its benefits and risks, and how entrepreneurs can raise capital from supporters and investors.
Read the guideAsset Financing Explained: A Complete Guide for Businesses in Kenya
Learn how asset financing works in Kenya. Discover the different types of asset financing, benefits, risks, and how businesses can use financing to acquire equipment, vehicles, and other productive assets.
Read the guideAngel Investors vs Venture Capital: What's the Difference?
Learn the differences between angel investors and venture capital. Discover how each funding option works, when to pursue them, and which is best for your business in Kenya.
Read the guideAlternative Financing Options: A Complete Guide for Businesses in Kenya
Discover alternative financing options for businesses in Kenya, including crowdfunding, invoice financing, asset financing, revenue-based financing, grants, and other non-traditional funding sources.
Read the guideHow to Raise Capital: A Complete Guide for Entrepreneurs in Kenya
Learn how to raise capital for your business in Kenya. Discover practical strategies for attracting investors, securing loans, and funding your startup or growing business.
Read the guideWhat Investors Look For: A Complete Guide for Entrepreneurs in Kenya
Learn what investors look for before investing in a business. Discover the key factors investors evaluate, including founders, market size, traction, business models, and growth potential.
Read the guideBusiness Loans in Kenya: A Complete Guide for Entrepreneurs and SMEs
Learn everything about business loans in Kenya, including types of loans, eligibility requirements, application tips, risks, and how entrepreneurs can use financing to grow their businesses.
Read the guideBuy guides
Acquire businesses with the right due diligence and price.
Buying a Retail Business in Kenya: The Complete Guide to Acquiring a Shop or Store
Learn how to buy a retail business in Kenya. Discover valuation methods, due diligence steps, financing options, risks, and opportunities when acquiring a retail shop, supermarket, boutique, or e-commerce store.
Read the guideHow to Buy a Business in Kenya: The Complete Step-by-Step Guide
A practical, step-by-step playbook for acquiring an existing business in Kenya - from defining your criteria and finding listings to due diligence, deal structure, financing, and the ownership transfer.
Read the guideBuying a School in Kenya: The Complete Guide to Acquiring an Education Business
Learn how to buy a school in Kenya. Discover valuation methods, due diligence steps, licensing requirements, financing options, and common mistakes when acquiring a school or education business.
Read the guideDue Diligence Checklist for Buyers: What to Verify Before Buying a Business in Kenya
A complete buyer's checklist for acquisition due diligence in Kenya - financial, legal, operational, commercial, employee, customer, supplier and regulatory checks before you sign.
Read the guideLegal Steps to Transfer Ownership of a Business in Kenya: A Complete Guide for Buyers and Sellers
Learn the legal steps to transfer ownership of a business in Kenya. Understand due diligence, sale agreements, asset transfers, share transfers, licenses, taxes, and post-sale requirements.
Read the guideFinancing a Business Acquisition in Kenya: How to Buy a Business Without Paying Everything Upfront
Learn how to finance a business acquisition in Kenya. Discover funding options including personal savings, bank loans, seller financing, investors, and earn-outs when buying a business.
Read the guide10 Red Flags When Buying a Business in Kenya: Warning Signs Every Buyer Should Know
Ten warning signs every buyer should watch for before acquiring a business in Kenya - from inflated financials and owner dependence to legal disputes, tax issues and rushed sales.
Read the guideManagement Buyouts Explained: A Complete Guide to Buying a Business from the Inside
Learn how management buyouts work in Kenya. Discover the benefits, financing options, valuation methods, risks, and step-by-step process of a management buyout.
Read the guideBuying a Restaurant in Kenya: The Complete Guide to Acquiring a Food Business
Learn how to buy a restaurant in Kenya. Discover valuation methods, due diligence steps, financing options, risks, and opportunities when acquiring a restaurant, café, fast-food business, or food delivery operation.
Read the guideLOI to Completion Timeline: A Step-by-Step Guide to Buying a Business in Kenya
Learn the complete business acquisition process in Kenya, from signing a Letter of Intent (LOI) to closing the deal. Understand timelines, due diligence, negotiations, financing, and ownership transfer.
Read the guideNegotiating the Purchase Price When Buying a Business in Kenya
How buyers in Kenya can negotiate the purchase price of a business - covering valuation methods, using due diligence as leverage, deal structures like seller financing and earn-outs, and common buyer mistakes to avoid.
Read the guideEarn-Outs Explained: A Complete Guide for Business Buyers and Sellers in Kenya
Earn-outs bridge valuation gaps by tying part of the sale price to future performance. Here's how they work, when to use them, and how to structure them so both buyer and seller win.
Read the guideBuying a Healthcare Business in Kenya: The Complete Guide to Acquiring Clinics, Pharmacies, and Medical Practices
Learn how to buy a healthcare business in Kenya. Discover valuation methods, licensing requirements, due diligence, financing options, and common mistakes when acquiring clinics, pharmacies, hospitals, and medical practi
Read the guideBuying a Logistics Business in Kenya: The Complete Guide to Acquiring a Transport or Delivery Company
Learn how to buy a logistics business in Kenya. Discover valuation methods, due diligence steps, financing options, risks, and opportunities when acquiring transport, courier, freight, and delivery businesses.
Read the guideSell guides
Exit at full value with the right preparation and process.
Business Valuation Explained: How Much Is a Business Worth in Kenya?
Earnings multiples, EBITDA, asset-based valuation, DCF and market comparison - how buyers and sellers in Kenya actually determine what a business is worth.
Read the guideTax Implications of Selling a Business in Kenya: A Complete Guide for Business Owners
Learn the tax implications of selling a business in Kenya, including capital gains tax, VAT considerations, asset sales, share sales, and how tax planning can help maximize your proceeds.
Read the guide8 Signs It's Time to Sell Your Business
Discover the 8 signs it may be time to sell your business in Kenya. Learn how to recognize the right exit timing and maximize the value of your business sale.
Read the guideHow to Sell a Business in Kenya: The Complete Step-by-Step Guide
A structured playbook for selling a business in Kenya - from preparation, valuation and packaging to finding qualified buyers, negotiating terms, surviving due diligence and transferring ownership.
Read the guideExit Readiness Assessment: Is Your Business Ready to Sell?
A practical seven-section scorecard to evaluate your business from a buyer's perspective - covering financials, operations, customers, owner dependence, compliance, management and growth - and a 12-24 month improvement plan to maximise exit value.
Read the guideValuing Your Business Before Selling: How Much Is Your Business Really Worth?
A seller-focused guide to business valuation - the methods buyers actually use, what drives multiples up or down, common pricing mistakes, and how to increase value in the 12-24 months before going to market.
Read the guide7 Seller Mistakes That Can Ruin the Sale of Your Business in Kenya
Discover the 7 biggest mistakes business owners make when selling a business in Kenya and learn how to avoid costly errors that can lower valuation or derail the sale.
Read the guideFinding the Right Buyer for Your Business: How to Attract Serious Buyers and Maximize Your Sale Price
Why the highest offer isn't always the best - how to identify, attract, screen and negotiate with qualified buyers in Kenya, while protecting confidentiality and maximising your sale outcome.
Read the guidePreparing Financial Records Before Selling Your Business in Kenya: The Complete Seller's Guide
Learn how to prepare financial records before selling your business in Kenya. Discover which documents buyers need, common mistakes to avoid, and how proper financial preparation can increase business value.
Read the guidePost-Sale Transition Planning: How to Successfully Handover a Business After Selling
Learn how to create an effective post-sale transition plan when selling a business in Kenya. Discover how to transfer customers, employees, systems, and operations while protecting business value.
Read the guideNegotiating the Best Price When Selling a Business in Kenya: Proven Strategies to Maximize Your Sale Value
How to negotiate the best price when selling a business in Kenya - anchoring, buyer psychology, deal structure, due-diligence concessions and walk-away leverage, with practical examples and mistakes to avoid.
Read the guideSuccession Planning for SMEs in Kenya: How to Prepare Your Business for the Future
Learn how to create a succession plan for your small or medium-sized business in Kenya. Discover why succession planning matters, common options, and practical steps to ensure business continuity.
Read the guideWriting an Information Memorandum: How to Present Your Business Professionally to Buyers
How to write an Information Memorandum (IM) that attracts qualified buyers in Kenya - a 12-section structure covering executive summary, market, customers, financials, assets, growth and transaction details, with examples and common mistakes to avoid.
Read the guideHow Long Does It Take to Sell a Business in Kenya? A Complete Timeline for Business Owners
Learn how long it takes to sell a business in Kenya. Understand the business sale timeline, factors that affect speed, common delays, and how to prepare for a successful exit.
Read the guideConfidentially Selling a Business in Kenya: How to Protect Your Business During the Sale Process
Learn how to confidentially sell a business in Kenya. Discover why confidentiality matters, how to protect sensitive information, use NDAs, screen buyers, and avoid common mistakes when selling a business.
Read the guide