Field notes from the deal table.
Practical guides on starting, growing, funding, buying and selling businesses in Kenya. Written by advisors who have actually done the work.
Start guides
Launch and structure a new business in Kenya.
Buying vs Starting a Business in Kenya: Which Is the Better Option?
A side-by-side comparison of buying an existing business vs starting from scratch in Kenya - costs, risk, speed, financing, profit potential and the questions every founder should ask first.
Read the guideSole Proprietorship vs Limited Company in Kenya: Which Business Structure Is Right for You?
Sole proprietorship or limited company? A practical comparison across liability, registration, tax, funding, credibility, and growth potential to help Kenyan entrepreneurs choose the right structure.
Read the guideHow to Start a Business in Kenya: The Complete Step-by-Step Guide for Entrepreneurs
A practical, step-by-step playbook for launching a business in Kenya - from spotting a real problem and validating demand to registration, funding, finding your first customers, and protecting cash flow.
Read the guideCommon Startup Mistakes in Kenya: 15 Mistakes That Cause Businesses to Fail
The 15 most common mistakes that cause Kenyan startups to fail - and the practical habits, systems, and decisions that help founders avoid them and build sustainable businesses.
Read the guideHow to Set Up a Foreign Company in Kenya: A Complete Guide for International Businesses
A complete playbook for international businesses entering Kenya — from choosing between a branch and a subsidiary to documents, registration through BRS and eCitizen, tax, permits, and sector licensing.
Read the guideBuy guides
Acquire businesses with the right due diligence and price.
How to Buy a Business in Kenya: The Complete Step-by-Step Guide
A practical, step-by-step playbook for acquiring an existing business in Kenya - from defining your criteria and finding listings to due diligence, deal structure, financing, and the ownership transfer.
Read the guideDue Diligence Checklist for Buyers: What to Verify Before Buying a Business in Kenya
A complete buyer's checklist for acquisition due diligence in Kenya - financial, legal, operational, commercial, employee, customer, supplier and regulatory checks before you sign.
Read the guide10 Red Flags When Buying a Business in Kenya: Warning Signs Every Buyer Should Know
Ten warning signs every buyer should watch for before acquiring a business in Kenya - from inflated financials and owner dependence to legal disputes, tax issues and rushed sales.
Read the guideNegotiating the Purchase Price When Buying a Business in Kenya
How buyers in Kenya can negotiate the purchase price of a business - covering valuation methods, using due diligence as leverage, deal structures like seller financing and earn-outs, and common buyer mistakes to avoid.
Read the guideEarn-Outs Explained: A Complete Guide for Business Buyers and Sellers in Kenya
Earn-outs bridge valuation gaps by tying part of the sale price to future performance. Here's how they work, when to use them, and how to structure them so both buyer and seller win.
Read the guideSell guides
Exit at full value with the right preparation and process.
Business Valuation Explained: How Much Is a Business Worth in Kenya?
Earnings multiples, EBITDA, asset-based valuation, DCF and market comparison - how buyers and sellers in Kenya actually determine what a business is worth.
Read the guideHow to Sell a Business in Kenya: The Complete Step-by-Step Guide
A structured playbook for selling a business in Kenya - from preparation, valuation and packaging to finding qualified buyers, negotiating terms, surviving due diligence and transferring ownership.
Read the guideExit Readiness Assessment: Is Your Business Ready to Sell?
A practical seven-section scorecard to evaluate your business from a buyer's perspective - covering financials, operations, customers, owner dependence, compliance, management and growth - and a 12-24 month improvement plan to maximise exit value.
Read the guideValuing Your Business Before Selling: How Much Is Your Business Really Worth?
A seller-focused guide to business valuation - the methods buyers actually use, what drives multiples up or down, common pricing mistakes, and how to increase value in the 12-24 months before going to market.
Read the guideFinding the Right Buyer for Your Business: How to Attract Serious Buyers and Maximize Your Sale Price
Why the highest offer isn't always the best - how to identify, attract, screen and negotiate with qualified buyers in Kenya, while protecting confidentiality and maximising your sale outcome.
Read the guideNegotiating the Best Price When Selling a Business in Kenya: Proven Strategies to Maximize Your Sale Value
How to negotiate the best price when selling a business in Kenya - anchoring, buyer psychology, deal structure, due-diligence concessions and walk-away leverage, with practical examples and mistakes to avoid.
Read the guideWriting an Information Memorandum: How to Present Your Business Professionally to Buyers
How to write an Information Memorandum (IM) that attracts qualified buyers in Kenya - a 12-section structure covering executive summary, market, customers, financials, assets, growth and transaction details, with examples and common mistakes to avoid.
Read the guide