Go to market confidentially
Word that you're selling — to staff, customers, or competitors — can damage the business before you've signed anything. Confidential marketing is non-negotiable.
What this step covers
- Anonymised teaser profile released to vetted, NDA-signed buyers only.
- A short, professional Information Memorandum (IM) for serious enquiries.
- Identity disclosed only after NDA, buyer qualification, and your approval.
The detail
The confidential marketing process
- Build an anonymised teaser (1 page) — sector, region, revenue / EBITDA bands, headline opportunity.
- Build the Information Memorandum (IM) — 15–30 pages, released only after NDA.
- Identify and approach a curated list of qualified buyers — strategic + financial.
- Filter responses by qualification (proof of funds, sector fit, mandate).
- Release IM, then management meetings, then indicative offers.
- Shortlist and progress to LOI / exclusivity with the strongest party.
Confidentiality protections
- Identity only released after NDA, KYC, and your written consent.
- Staff, customers, suppliers, and competitors are not contacted during marketing.
- Data room access is logged and revocable.
- Public-facing teaser intentionally vague on location and customer names.
A staff member spots a familiar logo on a buyer's diligence checklist. A landlord is approached for lease consent before the deal is signed. Manage the process tightly — these leaks can spook customers and tank the price.
Frequently asked
Should I tell my staff I'm selling?+
Usually only the CFO and any director who must sign. Broader disclosure is sequenced near completion, with retention bonuses to protect key people.
How long does the marketing phase take?+
8–16 weeks from launch of teasers to receipt of qualified offers. Anything faster usually means you under-priced or under-marketed.
The information in this guide is provided for general guidance only and is subject to change. Fees, timelines, and regulatory requirements in Kenya are updated regularly. Before acting, please confirm details with the relevant authority (KRA, eCitizen, BRS, county government, or other regulator) or speak with a qualified MyBiashara advisor. MyBiashara is not liable for decisions made solely on the basis of this content.
