Sell · Step 1
Assess exit readiness honestly
~10 min
Most owners aren't ready to sell the day they decide to sell. The gap between 'I'm done' and 'this is sellable' is usually 12–24 months. Start now.
Red flags buyers see in 10 minutes
- Owner is the brand — everything routes through you
- Customer concentration: top customer > 25% of revenue
- Financials live in your head, not in audited accounts
- Tax filings don't match management accounts
- No contracts with key staff, suppliers, or landlord
- Cash sales not banked / partly off-books
Use the free Exit Readiness Score tool to get a 12-question diagnostic. Anything under 70% means do the work before you list.
Disclaimer
The information in this guide is provided for general guidance only and is subject to change. Fees, timelines, and regulatory requirements in Kenya are updated regularly. Before acting, please confirm details with the relevant authority (KRA, eCitizen, BRS, county government, or other regulator) or speak with a qualified MyBiashara advisor. MyBiashara is not liable for decisions made solely on the basis of this content.
