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How to Sell a Business in Kenya: Exit Playbook

Prepare, value, market, and close the sale of your business — without leaving money on the table or blowing up the team you built.

~80 min total Advanced6 steps
Start with Step 1
Disclaimer

The information in this guide is provided for general guidance only and is subject to change. Fees, timelines, and regulatory requirements in Kenya are updated regularly. Before acting, please confirm details with the relevant authority (KRA, eCitizen, BRS, county government, or other regulator) or speak with a qualified MyBiashara advisor. MyBiashara is not liable for decisions made solely on the basis of this content.

What you'll have

  • Exit-ready financials, contracts, and ops
  • A defensible valuation and a tight Information Memorandum
  • A curated buyer list and process that creates competitive tension
  • A clean handover that protects your team and your earn-out

Steps

  1. 01
    Assess exit readiness honestly

    Most owners aren't ready to sell the day they decide to sell. The gap between 'I'm done' and 'this is sellable' is usually 12–24 months. Start now.

    ~10 min
  2. 02
    Clean up the books and operations

    The cleanest businesses sell faster and at higher multiples. Period.

    ~15 min
  3. 03
    Value the business defensibly

    Set an asking price you can defend with numbers, not gut. Buyers will model it anyway.

    ~10 min
  4. 04
    Write the Information Memorandum (IM)

    The IM is your sales document. A great IM screens out tyre-kickers and pulls serious buyers into the process.

    ~15 min
  5. 05
    Build the buyer list and run a discreet process

    A single buyer = no leverage. A curated list of 10–25 serious buyers competing = the best price the market will pay.

    ~10 min
  6. 06
    Negotiate and close

    Multiple bidders = leverage. Use it without burning the relationship with your eventual buyer.

    ~15 min