Sell · Step 5
Build the buyer list and run a discreet process
~10 min
A single buyer = no leverage. A curated list of 10–25 serious buyers competing = the best price the market will pay.
Buyer categories
- Strategic buyers — competitors, suppliers, customers expanding vertically
- Financial buyers — PE funds, family offices, search funds
- Individual buyers — operators looking to acquire (ETA, MBA grads, diaspora returnees)
- Foreign entrants — international companies wanting a Kenyan platform
Process design
- List of 25–50 potential buyers with rationale for each.
- Teaser (1–2 pages, anonymous) sent first.
- NDA → full IM.
- Management presentation (1 hour) for interested parties.
- Indicative offers (non-binding) — pick top 3–5.
- Data room access and detailed DD for shortlist.
- Binding offers → SPA negotiation → close.
Discretion
Premature news of a sale rattles staff, customers, and suppliers. Use a code name for the project, an anonymous teaser, and only reveal the company name post-NDA.
Disclaimer
The information in this guide is provided for general guidance only and is subject to change. Fees, timelines, and regulatory requirements in Kenya are updated regularly. Before acting, please confirm details with the relevant authority (KRA, eCitizen, BRS, county government, or other regulator) or speak with a qualified MyBiashara advisor. MyBiashara is not liable for decisions made solely on the basis of this content.
