Sell · Step 4
Write the Information Memorandum (IM)
~15 min
The IM is your sales document. A great IM screens out tyre-kickers and pulls serious buyers into the process.
What a Kenyan IM should include
- Executive summary (1 page) — what the business does, why it's attractive, headline financials
- Company history, ownership, structure
- Products / services and how revenue breaks down
- Market overview and competitive position
- Operations — locations, staff, key systems
- Financial summary — 3 years actuals + 2 years forecast, normalised EBITDA
- Growth opportunities — what the next owner can do
- Deal structure preferences and process timetable
Length
30–50 pages is the sweet spot. Under 15 looks lightweight; over 80 looks defensive. Lead with strengths, but acknowledge risks — sophisticated buyers respect candour.
Disclaimer
The information in this guide is provided for general guidance only and is subject to change. Fees, timelines, and regulatory requirements in Kenya are updated regularly. Before acting, please confirm details with the relevant authority (KRA, eCitizen, BRS, county government, or other regulator) or speak with a qualified MyBiashara advisor. MyBiashara is not liable for decisions made solely on the basis of this content.
